About Us

National Distributing Company, Inc. History

National Distributing Company, Inc. (NDC) is a family owned and operated business with a heritage that predates Prohibition. NDC has grown into one of Georgia and New Mexico's leading wholesale distributors of premium wines and spirits. It has been proudly independent and privately held for more than 90 years.

We operate as the strategic bridge in the three-tier system of alcohol distribution, connecting top beverage producers with the retailers, bars, and restaurants across Georgia and New Mexico that serve them. Guided by an experienced leadership team – including Chairman & CEO Jay Davis, EVP & Managing Director Randy Hecklinski, and EVP of Sales Mike Ellinghaus – and backed by sound financial discipline and strong governance, we bring deep market insight and industry-leading service to every partnership.

We're committed to being the trusted distributor of choice: building meaningful customer connections, growing brand potential into lasting market success, and honoring a legacy of integrity, accountability, and excellence that spans generations.

National Distributing Company's Vision

Our goal is to be the market leader by forging meaningful customer connections, delivering impactful brand building, empowering our teams, and raising the standard of excellence for our employees, customers, and suppliers.